POSTED ON

March 16, 2022

How To Market Your Wedding Planning Business Through Venue Partnerships

disclaimer: Occasionally we do share a paid affiliate link, receive a free product in exchange for our review, or accept paid advertising for a post. We also have thriving planner and venue partnership programs, which we love to promote here.  Please know that we only share things, people, and places we absolutely believe in and recommend.

Hi Friend!

 

Sarah Chancey here, the Founder + Creative Director behind Chancey Charm.  If you’re new here, we’re a wedding planning & design firm with planners throughout the US and serving clients internationally.  You can learn more about me and my passion for wedding planner education here.

In today’s post, I’m talking about how to establish and use venue partnerships to get your wedding planning business rolling with new leads every month.  I’ve actually used this very same process, to launch several 80k+ locations.  So this is a tested and true process.

As I’ve said before, it’s easy to change your Instagram status and announce to friends and family, that you’re officially a wedding planner – BUT it’s hard to go from that announcement to a career that brings you creative fulfillment AND is putting money in your checking account!

You might be wondering…

What is a venue partnership?

A venue partnership is a relationship between a wedding vendor and a wedding venue, in which they recommend each other to their clients.
This is a business partnership that also benefits your clients! At Chancey Charm, our venue partners are venues and staff we adore, because we’ve seen them go the extra mile for our clients.
 

 

Why are venue partnerships important for your wedding planning business?

Forming a venue partnership is a great way to create a consistent lead source.  

It’s no secret that most planners do not have repeat business from a client.  So, If you’re struggling to get consistent leads in your inbox, and are feeling frustrated by the ever draining need for new marketing techniques, pursuing a few venue partnerships could be a huge win for your business and clients.

I’ve personally been a part of and mentored planners as they have created 6-figure planning businesses in multiple locations, across America by making venue partnerships a priority.

Why am I extra passionate about this?? 

Because SURPRISE, despite what you may think from my social media and youtube videos, I AM ACTUALLY AN INTROVERT!! Which means networking events are nota place where I’m going to shine.

But, developing 1-on-1 personally relationships with venues and vendors I trust, now I can do THAT!

Does this sound like you at all? Are you sitting on the other side of this screen cringing at the latest evite in your inbox for another networking event?  Because I’ve been there!

 

Modern outdoor wedding table set-up at Gale Hotel Atlanta
Why are venue partnerships important for your wedding planning business?
 
Forming a venue partnership is a great way to create a consistent lead source.  It’s no secret that most planners do not have repeat business from a client!  A few key venue partnerships can be a huge win for your business and clients!
 
Why am I so passionate about this?? 
 
Because- news flash – despite what you may think from my social media and YouTube videos, I AM ACTUALLY AN INTROVERT!! Which means networking events are not a place where I’m going to shine.
 
But, developing 1-on-1 personal relationships with venues and vendors I trust, now I can do THAT!
 
I want you to be able to, as well, which is why I want you to have the venue partnership guide!

If you’re looking for more information on how to execute a venue partnership program, you can snag the exact venue partnership process we’ve used at Chancey Charm, to grow 13 new locations via the link below.

Rooting For You Friend!

Sarah

Founder, Chancey Charm

“Best money that I’ve spent! I am in the very beginning stages of opening my business and I just wasn’t really sure where to start. After coming across Sarah’s planner academy I was able to actually start getting my business up and going and now I am just days away from launching! I can’t say thank you enough!” – Abigale Littles, Weddings By Abi

5/5

Let me teach you how to become a wedding planner…

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Using venue partnerships to grow your wedding business

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Chancey Charm

Behind this blog is a team of experienced destination wedding planners. With over 350 published weddings and editorials under our brand and over 400 five star reviews collected, we’ve served 800+ happy couples since 2011. We’ve been named a top planner by Southern Living Magazine and featured on Martha Stewart. We’re an affiliate of Jet Set World Travel and love seeing our client’s destination dreams come true. This is our place to trusted planning advice with YOU, so you can plan without the stress.  We also have a heart for educating new planners through the academy, so you’ll be sure to see some of that content here as well.  Cheers!

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