POSTED ON

April 14, 2021

Living Your Best Life | Using Vendor Partnerships To Market Your Wedding Planning Business

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Hi Friends!

Today’s email has one HUGE focus… vendor partnerships! Y’all know, I’m a firm believer in the sweet spot, where online leads + referrals collide into your healthiest business – aka living your “best life”. I’m also convinced that it doesn’t matter how much traffic you get, unless you have a stunning portfolio + brand + reviews + sales process to convert. Blah – SO MUCH goes into attracting + booking your ideal client! But, for today let’s focus on building a great network. Sound good?! And, we will hit the rest up later!

the sweet spot - personal referrals + online leads

It’s going to be as easy as sending a few emails to vendors you love to initiate some quality vendor partnerships. Yep, that EASY! I’ve shared an email template below, inviting vendors and venues you know and love to a partnership. When done carefully, this is a great way to increase your referral stream. I want to encourage you to take 10 minutes this week to send out at least 5 of these emails to vendors you LOVE to begin building vendor partnerships!

wedding planner marketing, how to start a wedding planner business, vendor partnerships, how to be a wedding plannerPhoto: Shelby Rae Photographs

Vendor Partnerships Email Template:

Hi [VENDOR NAME],

I hope that your year is off to a fantastic start! We are busy, busy over here with new clients + wrapping up spring weddings. And we are truly looking forward to a stunning wedding season in the months ahead.

I wanted to reach out quickly to see if you’d be open to being a part of our preferred vendor or venue program?

The idea would be that we would add your business to our preferred vendor list and that you would do the same in return. Allowing us to work together more often, as a vendor we adore and trust.

Here is a peek at my current list: [LINK TO YOUR PREFERRED PARTNER PAGE HERE]

We are currently building out our preferred vendor list, linking to our absolute favorites in the area and maintaining high standards in our references. As we would love to see this list remain a pillar of our services for years to come.

Would you like to become a part of this program and partner with us? We truly adore your [WORK OR SERVICES OR VENUE] and believe you’d be a great partner for our clients.

Cheers!

[YOUR NAME]

 

Are you struggling to define your target client? Feeling overwhelmed by the vendor networking scene?

As a new planner, I felt absolutely overwhelmed by the phrase “target client” and exhausted by the constant networking scene.

In my new guide –  HOW TO START MARKETING YOUR WEDDING PLANNER BUSINESS WITH CLARITY, I’m sharing a simple, proven system for starting your wedding planner business marketing with clarity.  You’ll define your vision statement, target client and get a process in place for building your brand with your target client in mind.  Sarah also shares guidance on how to navigate vendor networking in a way that builds the wedding planning business you want, rather than exhausting your time and resources.

 

WHAT IS INCLUDED:

– FINDING YOUR IDENTITY IN A CROWDED MARKET

– BUILDING A BRAND TO MATCH YOUR VISION

– EXPLORING THE POWER OF INDUSTRY PARTNERS

– DEFINING YOUR VISION STATEMENT (FOR YOURSELF AND YOUR TEAM)

– ESTABLISHING BOUNDARIES AND FOCUS FOR YOUR BUSINESS

– CREATING CONTENT TO MATCH YOUR BRAND

– CHANCEY CHARM TARGET CLIENT OUTLINE SHARED IN DETAIL

– QUESTIONS TO HELP YOU DEFINE YOUR TARGET CLIENT

– VENDOR NETWORKING STRATEGY WITHOUT THE STRESS

 

Happy Marketing Friend! 

Sarah 

Founder + Creative Director, Chancey Charm

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We are discussing the importance of vendor partnerships in your wedding planning business. Plus get access to a marketing guide, a simple, proven system for starting your wedding planner business marketing with clarity.

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Chancey Charm

Welcome to Chancey Charm! We’re a team of experienced wedding planners, in destination wedding locations across the country. With over 200 published weddings and editorials under our brand, we’ve served 650+ happy couples with custom design boards and inspirational sketches since 2011. We’ve been named a top planner by Southern Living Magazine and featured on Martha Stewart.

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