POSTED ON

August 26, 2020

Top Two Aspects Of A Successful Pinterest Ad

disclaimer: Occasionally we do share a paid affiliate link or receive a free product in exchange for our review. Please know that we only share things we absolutely believe in and recommend.

In full disclosure, I hate paying for advertisements!  What wedding vendor doesn’t?  But, I do believe it’s a crucial part of growing any business.  And, being in the creative industry, I’ve found that Pinterest is a great place for me to invest my advertising dollars in order to gain brand awareness and traffic for Chancey Charm. 

We get at least 1,000+ new website visitors each month from Pinterest alone, so it’s a great website traffic stream for us.  And running an ad only increases this exposure and traffic, which is a huge win for us!  When creating an ad on Pinterest, it’s important to stay away from traditional advertising images.  Trust me, they just don’t work.  Pinterest viewers want to see an image that looks useful and authentic.  So, let’s dive into what has proven to be successful when it comes to the top two aspects of a successful Pinterest Ad!

 

wedding planner - computer - laptop - coffee - working
Photo: Horn Photography & Design

Top Two Aspects Of A Successful Pinterest Ad

  1. Content Matters.  The first aspect of a successful Pinterest ad is linking it to useful content on your website that pinners are actually out there searching for.  The most popular pin I ran in my first campaign was called, “How to Allocate Your Wedding Budget”.  I received over 27,000 impressions, 140 repins and 200+ clicks over 15 days from this one ad.  And, I spent right at $20.  That is quite the return, friends!  Because a lot of brides were searching for help with their budget and our content was relevant to their search, it was successful.  This post also linked to my wedding planning book, which made me money at the end of the day!  So, the first question you should ask before running an ad to a post: Is this content useful?
  2. The Visual Is Everything.  Second, but equally as important (this is a given), you want to make sure that your pin is aesthetically pleasing and even has wording that further explains the post or content behind the pin.  I’m always drawn to a pretty picture, turned into a simple graphic with some easy to read wording when searching for a recipe or “how to” article.  Aren’t you?  A stunning image is nearly irresistible on a platform like Pinterest!

Visit the Pinterest Ads page here for further info on running your first Promoted Pin!

Cheers to a successful Pinterest ad!

Sarah Chancey | Founder, Chancey Charm

 

DON'T FORGET TO PIN THIS POST!

I have found that Pinterest is a great place to spend my advertising dollars to gain brand awareness and traffic for Chancey Charm. Today, let’s dive into what has proven to be successful when it comes to the top two aspects of a successful Pinterest Ad!

Leave a Reply

Your email address will not be published. Required fields are marked *

* Checkbox GDPR is required

*

I agree

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Welcome to

Chancey Charm

Welcome to Chancey Charm! We’re a team of experienced wedding planners, in destination wedding locations across the country. With over 200 published weddings and editorials under our brand, we’ve served 650+ happy couples with custom design boards and inspirational sketches since 2011. We’ve been named a top planner by Southern Living Magazine and featured on Martha Stewart.

search the site

featured posts

post categories

grab the guide
Free Getting Started Checklist
We love our brides. So, as a thank you for reaching out, receive access to a FREE digital copy of our professional Getting Started Checklist, full of our favorite tips when you inquire.