In full disclosure, I hate paying for advertisements! What wedding vendor doesn’t? But, I do believe it’s a crucial part of growing any business. And, being in the creative industry, I’ve found that Pinterest is a great place for me to invest my advertising dollars in order to gain brand awareness and traffic for Chancey Charm.
We get at least 1,000+ new website visitors each month from Pinterest alone, so it’s a great website traffic stream for us. And running an ad only increases this exposure and traffic, which is a huge win for us! When creating an ad on Pinterest, it’s important to stay away from traditional advertising images. Trust me, they just don’t work. Pinterest viewers want to see an image that looks useful and authentic. So, let’s dive into what has proven to be successful when it comes to the top two aspects of a successful Pinterest Ad!
Top Two Aspects Of A Successful Pinterest Ad
- Content Matters. The first aspect of a successful Pinterest ad is linking it to useful content on your website that pinners are actually out there searching for. The most popular pin I ran in my first campaign was called, “How to Allocate Your Wedding Budget”. I received over 27,000 impressions, 140 repins and 200+ clicks over 15 days from this one ad. And, I spent right at $20. That is quite the return, friends! Because a lot of brides were searching for help with their budget and our content was relevant to their search, it was successful. This post also linked to my wedding planning book, which made me money at the end of the day! So, the first question you should ask before running an ad to a post: Is this content useful?
- The Visual Is Everything. Second, but equally as important (this is a given), you want to make sure that your pin is aesthetically pleasing and even has wording that further explains the post or content behind the pin. I’m always drawn to a pretty picture, turned into a simple graphic with some easy to read wording when searching for a recipe or “how to” article. Aren’t you? A stunning image is nearly irresistible on a platform like Pinterest!
Visit the Pinterest Ads page here for further info on running your first Promoted Pin!
Cheers to a successful Pinterest ad!
Sarah Chancey | Founder, Chancey Charm