SEO Tips for Wedding Planners

disclaimer: Occasionally we do share a paid affiliate link, receive a free product in exchange for our review, or accept paid advertising for a post. We also have thriving planner and venue partnership programs, which we love to promote here. Please know that we only share things, people, and places we absolutely believe in and recommend.

I get it…

Writing for SEO can feel stifling, but let’s face this head on, and I promise we’ll get through it together! Today on the blog I’m sharing two keys to being found online.

Why is SEO important for wedding planners?

Because it doesn’t matter how beautiful your images are and engaging your blog post + site content is if it’s not optimized for your ideal client to find you in Q1, you’re going to miss out on potential clients!

How do I know this?

SEO is part of the secret sauce behind Chancey Charm’s nationwide success!

In order for your blogging initiatives to be successful, your posts need to be just as much about pleasing search engines as they are about inspiring and educating your readers. This doesn’t mean your posts need to be bogged down with obvious keyword plugs, but in order for your post to do what it is intended to do on the front end, it needs just as much thoughtful detail invested behind the scenes.

2 KEYS TO BEING FOUND ONLINE

1. Healthy Site: A healthy website is the key building block when looking for higher SEO rankings. So, not only is it important to build a beautiful site, it’s also important to hire a professional that will design a site that will rank well. I suggest using a platform like WordPress to get a site that will be well indexed by Google. If you’re working with a website designer, ensure you ask them about their familiarity with basic SEO.

2. Keywords: The first step you’ll want to take, to help your target client, in your target location find you is to determine what your keywords are. Keywords are the words that potential clients are using when they search for a vendor in your category online. Lucky for you, as a wedding vendor, your keywords will be simple and easy to find! (see formula to get rolling below). Once you find your keywords, you’ll want to optimize a page on your site for these keywords. The homepage is a great place to start. Finding and using keywords for Chancey Charm changed the game for us.

KEYWORD FORMULA FOR WEDDING VENDORS:

[ LOCATION ] + [ PROFESSION ]

EX: Atlanta Wedding Planner

Do you have a beautiful portfolio + stellar client reviews, but you don’t feel like you’re being found online by your target client? I’ve got two resources for you below…

Learn how to… choose the best keyword for your site and optimize your home page – Just $37! OR invest in a more in-depth SEO course or service pacakge.

Happy Creating!

Sarah Chancey

SNAG THE FREE WEDDING PLANNER LAUNCH GUIDE + MY "LITTLE BLACK BOOK"

let's do this - I'M IN!

PIN THIS POST FOR LATER!

Do you want to learn how to launch your wedding planner business without endless google searches?

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Welcome to

Chancey Charm

Behind this blog is a team of experienced destination wedding planners. With over 350 published weddings and editorials under our brand and over 400 five star reviews collected, we’ve served 800+ happy couples since 2011. We’ve been named a top planner by Southern Living Magazine and featured on Martha Stewart. We’re an affiliate of Jet Set World Travel and love seeing our client’s destination dreams come true. This is our place to trusted planning advice with YOU, so you can plan without the stress. We also have a heart for educating new planners through the academy, so you’ll be sure to see some of that content here as well. Cheers!