POSTED ON

January 6, 2021

Avoid The Q1 Crash With A Second Look

disclaimer: Occasionally we do share a paid affiliate link or receive a free product in exchange for our review. Please know that we only share things we absolutely believe in and recommend.

Hi Friend!

If you’re a creative business owner, you’ve been there.  We all have.  I’ve been there six times.  I’m a puddle on the floor come mid-January.  My goals and New Years resolutions down the drain two weeks in and Q1 hasn’t even ended yet.  My husband looks up from his latest business book, and shrugs, “Sarah, you know this is how it always is every year.” “No!”  I convince myself. THIS time is different.  THIS time I’m really in trouble and the new year at hand is going to be the year it all falls a part.

But his year, in the midst of the crazy I did something revolutionary.  One stress-filled morning, I stopped work, drove to the Y and quite literally dove in to their lap pool for 30 minutes of silence.  As I was swimming my anxiety + my husband’s reassurances filled my mind.  And, the craziest thing happened.  I actually convinced myself that maybe, just maybe he was right!

So, I did what any wife would do.  I decided to prove him wrong. Ha! OR give myself the opportunity to enjoy January for the first time in six years of business. I wanted a solid reason to believe that just because I don’t reach my goals by the end of Q1, that doesn’t mean I won’t reach my goals for the year.  It’s a marathon, not a sprint.  But, in the business world, I’m often a sprinter.  Sound familiar?

 

Avoid The Q1 Crash With A Second Look

Below I’m sharing two graphs from my own business in 2016.  It’s my hope that by sharing this personal information, that the women on my team and friends in my industry will be encouraged.  That maybe you’ll start to celebrate a great year thus far, rather than “the beginning of the end” if Q1 didn’t go quite as planned.

If you’ve been in business for more than a year, I really encourage you to take just thirty minutes to step back and make a similar graph for yourself.  To assess your lead stream + income flow and allow it to encourage you over the next year.  You might even use it to start predicting sales for the year (with an expected increase) + your own pay.

Creative Business Planning, Wedding Planner Business Goals, Avoid the Q1 Crash, Chancey Charm, Sarah Chancey, Creative Business Mentor, Wedding Planner Mentor Creative Business Planning, Wedding Planner Business Goals, Avoid the Q1 Crash, Chancey Charm, Sarah Chancey, Creative Business Mentor, Wedding Planner Mentor

I’ve learned a LOT from these numbers, and I’m sharing my favorite tips below.

  • Lead season is a lot longer than Q1, so don’t worry if your books aren’t full by the end of March. In fact, as you head into the spring wedding season, with lead season still in ful swing, I recommend this post on having a stress-free wedding season here.
  • Q1 is generally our lowest collections quarter.  It’s counter-intuitive since we have so many leads coming in and needs to be prepared for financially.  This can be applied to Q4 as well.

THE NUMBER ONE QUESTION:

I’ve been getting an exciting response from my tax + Q1 goal emails and posts. And, the number one question from my readers has been, “How do you track your leads + sales?”

This has definitely been a challenge for me through the years, something that stole HOURS of my life.  And, I’m actually super jelly of my team – why?

Because, now my team has one EASY tool where they can track lead status, contracts, and sales all in one place!  Honeybook has saved my team hours of countless heart-ache, I wish I could have avoided in my early Chancey Charm days.

And, today, I’ve got a link for 50% off YOUR annual membership here!

I’ve sat in goal accountability meetings with my planners, and they’ve been able to pull up their current vs last year’s numbers in SECONDS y’all.  I can’t even.

2021 Update: While I am still personally using Honeybook to track sales in 6+ locations, most of my team has not migrated to using Aisle Planner for their planning, lead tracking, contract, and payment needs.  You can snag 25% off with this link.

So, there it is, the cat’s out of the bag, and I hope you’re as pumped as I am.

You’ve got this friend!  Cheers!

Sarah Chancey

SaveSave

SaveSave

wedding-planners-having-fun
Photo: Kristen Joy Photography

SNAG THE FREE WEDDING PLANNER LAUNCH GUIDE + MY "LITTLE BLACK BOOK"

LOVING THIS POST? PIN IT FOR LATER!

Sarah Chancey is sharing her her leads and sales charts in the hope that it will encourage wedding planners to look at the bigger bigger when trying to meet Q1 goals.

Leave a Reply

Your email address will not be published. Required fields are marked *

* Checkbox GDPR is required

*

I agree

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Welcome to

Chancey Charm

Welcome to Chancey Charm! We’re a team of experienced wedding planners, in destination wedding locations across the country. With over 200 published weddings and editorials under our brand, we’ve served 650+ happy couples with custom design boards and inspirational sketches since 2011. We’ve been named a top planner by Southern Living Magazine and featured on Martha Stewart.

search the site

featured posts

post categories

grab the guide
Free Getting Started Checklist
We love our brides. So, as a thank you for reaching out, receive access to a FREE digital copy of our professional Getting Started Checklist, full of our favorite tips when you inquire.