learn how to

DESIGN A WEDDING

Are you feeling intimidated by the word DESIGN when it comes to working with your clients and growing your business?

Design might not call to you naturally…but you shouldn’t let that stop you from building a wedding business that pays, gets published, and is the envy of aesthetics-focused couples everywhere.

We’ve built our business on custom designs that reflect our couples’ personal style! Our wedding designs have been featured in Brides, Martha Stewart Weddings, The Knot, Style Me Pretty, Southern Living and countless other publications.

Inside this wedding design course is our step by step guide to creating a stunning, publication-ready design that feels unique and personalized to the couple. Creating a design that reflects the spirit and love the couple shares, while flowing smoothly from the save the date to the farewell is time well spent.

HI, I'M SARAH!

I’m here to share the lessons that took me from overwhelmed & overworked to a well-oiled machine with weddings from coast-to-coast.

I’m the founder and wedding educator behind Chancey Charm, a wedding planning & design firm with planners all across the US and beyond. I’m a firm believer that your business should pay you both financially and in personal freedom and flexibility, that allows you to focus on your family and faith.

With over a decade of experience in the events industry, it’s become my life’s passion to share the tips and tools I’ve collected along the way with aspiring wedding professionals who are in the same uncertain shoes I was once shakin’ in myself.

What makes me qualified to help you build a thriving wedding business?

Celebrating ten years, Chancey Charm operates coast-to-coast and abroad with a dedicated team of experienced planners, each of whom I personally mentor. We have been published over 200 times, and have served over 750 happy couples, and have been featured in publications like Martha Stewart, Southern Living, and Business Insider. I have also had the honor of championing over 6,000 wedding professionals through the academy.

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who is this for?

This course is for wedding professionals that are ready to take their client’s designs to the next level and get published to grow their brand.

If you’ve been struggling to develop a signature design process that both you and your clients will love, you need this course!

Imagine your client walking into their wedding reception and being blown away by how everything came together just as you two imagined it would! Your vendor team completely understood and executed each detail to perfection, and their vision is even better in real life. That’s the power of including a professional design mood board and blueprint into the wedding planning process.

Design might not call to you naturally…but you shouldn’t let that stop you from building a wedding business that pays, gets published, and is the envy of aesthetics-focused couples everywhere. Design is my absolute passion! Teaching it to other women—so they can attract their ideal client, build a portfolio they are proud of, and get published—is my absolute JAM.

The number-one thing to know? It’s really about a very simple process.

People tend to think of design talent as some elusive gene you’re either born with or not. But that couldn’t be farther from the truth! Creating beautiful designs is about stocking your toolbox with the right tools and learning when to pull them out (hello, self-editing!). It’s rooted in process. Thank goodness for that…because who has time to reinvent the (color) wheel? With the all access membership, stunning celebrations—minus the stress—are (finally!) within reach.

Best investment you can make for your business.

I was so encouraged and felt championed by Sarah, new planners, and seasoned planners to jump right in. Chancy charm has made my dream a reality and I could not be more thankful for this team.

Sydney Meyer

ink weddings

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publication ready

OUR ENTIRE CLIENT DESIGN PROCESS

(LET’S BREAK DOWN EVERYTHING INSIDE THE DESIGN COURSE)

HOW AND WHERE TO GATHER INSPIRATION FOR CLIENTS

So that you know where to look in order to get ideas that will help you create an event design that is unique to each of your clients.

FULL PLANNING & DESIGN CLIENT QUESTIONNAIRE

You’ll learn the “why” behind this key step of the design process, as well as the important questions to ask.

DESIGN TIMELINE (MONTH BY MONTH)

So that you know when to have your clients complete each step of the design process in order to stay organized and on track.

HOW TO CREATE A MOOD BOARD, COLOR PALETTE, & DESIGN BLUEPRINT

So that you can make sure your clients and their vendor team are on the same page about each of the different design details for the event.

WHAT TO INCLUDE IN AN IN-DEPTH DESIGN BOARD

So that you can create beautiful, in-depth online design boards that will wow your clients and outline each detail of your overall design plan.

CANVA MOOD BOARD + DESIGN BLUEPRINT TEMPLATE

Sarah’s easy plug-n-play template, to create a mood board or the full design blueprint for your clients. (Not on Canva? Sign Up For Free!)

INSTRUCTIONAL MOOD BOARD TRAINING VIDEO WITH SARAH

Get a behind the scenes look at how Sarah designs a wedding from start to finish.

WHAT TO INCLUDE IN A SHOT LIST FOR THE PHOTOGRAPHER

This is one of the key pieces of the design puzzle. It ensures that each of the details you so carefully curated are captured by your photographer. This is especially important if you’re going to try to get your wedding design published.

PUBLICATION READY

Throughout the course, Sarah shares tips for ensuring your wedding design is ready for publishers!

BONUS: ACCESS TO A PRIVATE FACEBOOK GROUP

Our private Facebook group is the perfect place to get feedback on current designs and celebrate wins!

real results

INSIDE THE ACADEMY

Almost every couple is anxious about the way their wedding day will look, and we just don’t feel right about that! Our custom design process captures their vision and creates a custom design board featuring a collection of color palettes, seating layouts, and inspiration photos specifying everything from the color and style of their bridesmaids gowns to the logistics of their sparkler exit plan. Our design blueprint (which is shared in this mini course) allows your clients to see each detail come together prior to their big day so you both know exactly how your vision will come to life. The peace this provides as the wedding day approaches is amazing!

I feel like a real designer…

“I am living for your moldboard template. I am not a designer by any means, but I booked a wedding this week and have been inspired to make a more cohesive design. I am just in awe of how the whole thing is set up. I feel like a real designer, & I’m shocked! Thank you!!”

– Kimberley C.

calla lily co

TOUR THE COURSE WITH SARAH

LET'S DO THIS!

THE PUBLICATIONS YOU’RE DREAMING OF ARE ABSOLUTELY POSSIBLE. WE’VE GOT YOU—AND YOU’VE GOT THIS.

let’s get started

$97

30 day money back guarantee

FAQ

YOU HAVE QUESTIONS, WE HAVE ANSWERS

I’m just starting my business, is the Academy a fit for me?

The Academy is the perfect fit for a woman that is looking to create a wedding business she loves. While the Academy does provide resources that grow with you, as your business and career grows – the majority of our resources are created for someone that is just diving into having their own wedding planning business. The community is a mix of new and established wedding vendors, and we all work together to help each other.

Is Wedding Design Course a one-time payment?

Absolutely! Once you’re in, you’re in! This is not a subscription, it’s a one-time up front payment. You’ll also receive automatic updates to any of the resources you’ve purchased inside your account.

Do I get instant access to everything?

Absolutely! When you join, you get full access to the design course via email. That means you can enroll now and have access to it today! I’ve made it super simple because I want you to feel confident and ready. And, you get lifetime access as the course is updated via your account.

If I am not based in the United States, are these resources still for me?

Yes! Planners from around the world have used these proven resources to get their businesses off of the ground, and you can too.

How long do I have access for?

Lifetime, friend. That means that as long as the Wedding Planner Academy is up and running, you have access to it.

Can't I just google all of this?

Absolutely! But, it took me 9+ years to learn all that I’m providing new wedding planners in these resources. And, honestly, some of the content was learned by trial and error. I’d love to help you skip the stress and time it takes, to piece all of this together.

I don’t consider myself a designer - will these resources still work for me?

Design might not call to you naturally…but you shouldn’t let that stop you from building a wedding planning business that pays, gets published, and is the envy of aesthetics-focused couples everywhere. Design is my absolute passion! Teaching it to other women—so they can attract their ideal client, build a portfolio they are proud of, and get published—is my absolute JAM.
The number-one thing to know? It’s really about process.
People tend to think of design talent as some elusive gene you’re either born with or not. But that couldn’t be farther from the truth! Creating beautiful designs is about stocking your toolbox with the right tools and learning when to pull them out (hello, self-editing!). It’s rooted in process. Thank goodness for that…because who has time to reinvent the (color) wheel? With the all access membership, stunning celebrations—minus the stress—are (finally!) within reach.